Brand Guide · v1.0

Blake Hicks
Brand Kit

Blue and white. Vaporwave grid, neon glow, 80s arcade type. Everything here is an SVG you can drop into Canva, Premiere, or a print file.

Concept

Light on a dark floor

The brand is the show: a single rider made of light spinning in a blacked-out arena. So the palette is almost entirely dark navy with blue-cyan light on top, and white for clarity. The 80s references — perspective grid, striped horizon sun, chrome type — come from 80s sci-fi and outrun art, but stay blue. LED Blue is the signature logo color, with Electric Pink as the alternate; the cyber gradient (cyan → blue → violet → pink) is reserved for the bike icon, the tagline rules and neon moments.

Voice

Confident, high-energy, plain-spoken. Short sentences. Talk to event producers like a pro who's done 500 shows — because he has. Never gimmicky; the bike does the wow.

Say: LED Bike Show · LED bike · flatland · halftime · self-lit · self-contained.
Avoid: "stunt show", "bicycle", "cool", exclamation marks in body copy.

Logo

Wordmark, stacked & monogram

Set in Orbitron Black, converted to outlines. Use the horizontal mark in nav bars and lower-thirds, the stacked mark for posters and social tiles, and the bike icon (traced from the brand silhouette) for avatars, favicons and small spaces. Every mark comes in LED Blue and Electric Pink; the neon and cyber versions are for dark backgrounds, with only a soft glow so the letters stay crisp.

Do

Keep clear space equal to the height of the "B" on all sides.
Minimum width: 120 px / 30 mm for the horizontal mark; 32 px for the monogram.
Use white or neon on dark; blue or black on light.
Pair with the bike lockup when there's room.

Don't

Don't re-type the name in another font — always use the outlined SVG.
Don't add drop shadows other than the supplied glow.
Don't recolor to anything outside the palette.
Don't stretch, rotate, or put it on busy photos without a navy overlay.

Color

Palette

LED Blue#2A7FFF

Primary. Buttons, links, key accents, the logo on light backgrounds.

Neon Cyan#5CF1FF

Glow / highlight. Gradients, eyebrow labels, hover states. Use sparingly and let it glow.

White#FFFFFF

Secondary main color. Headlines on dark, the logo on dark, light-mode backgrounds.

Deep Navy#05070F

Default background. Almost black with a hint of blue — never pure black.

Navy 2#0A1020

Raised surfaces, cards, nav.

Ice#BFE3FF

Body text on dark backgrounds.

Deep Blue#0B3FBF

Pressed states, gradient ends, text on white when LED Blue is too light.

Voltage Violet#8A2BFF

Cyberpunk accent. Ambient glow blobs, gradient tails, gradient borders. Never for text.

Electric Pink#FF2ED1

Second logo color (pink logo variants) and hot accent: ambient-format headings, the end of the cyber gradient.

Acid Lime#B4FF00

Decorative only — fiber-optic streak tips and dots. Never text, never UI.

Miami Peach#FFB86B

Decorative only — the highlight ribbon in the wave graphic.

Neon gradient135° #5CF1FF → #2A7FFF

Headline highlight, primary button fill, logo neon fill.

Cyber gradientcyan → blue → violet → pink

The bike icon, the rules around LED BIKE SHOW, avatars and neon logo versions. Keep wordmark text solid for legibility.

Ratio guide: ~80% navy, ~12% white/ice, ~8% blue & cyan. Contrast: Ice on Deep Navy 14.6:1; LED Blue on white 3.6:1 (large text only — use Deep Blue for small text on white).

Typography

Orbitron + Space Grotesk

Display — Orbitron 900 / 600

LED BIKE SHOW

HALFTIME · FESTIVAL · ARENA

Always uppercase, tracking +4% (900) or +20–30% (600 labels). Headlines, buttons, eyebrows, stats. Google Fonts (OFL) — self-hosted in /fonts.

Body — Space Grotesk 400 / 500 / 700

World-class flatland BMX on a bike wrapped in light.

Sentence case, 17 px base, 1.6 line-height, max 65 characters per line. Slightly geometric so it sits comfortably next to Orbitron. Google Fonts (OFL).

Iconography

The bike

The bike icon is traced from the brand BMX silhouette. Use the solid LED Blue or Electric Pink versions like a logo, and the cyber-gradient and neon versions on dark backgrounds. bike.svg uses currentColor, so it takes whatever text color it sits in.

bike-neon.svg

bike-cyber.svg

bike-neon-transparent.svg

UI glyphs (24 px grid)

Graphic devices

Grid, sun, scanlines, glow

Perspective grid

Bottom of hero sections only. Fades to transparent at the top. Animates slowly toward the viewer; respects reduced-motion.

Striped sun

A blue radial glow with horizontal cut lines, sitting on the horizon behind headlines. Never pink.

Scanlines

2.5% white lines every 3 px on hero and CTA blocks. Subtle CRT texture; don't put it over video.

Line graphics

Circuits, waves, streaks, skyline

Four SVG graphics in src/components/Deco.astro, drawn to match the cyberpunk reference boards. They sit behind content at 30–60% opacity and animate (line-draw, node pulse, flowing dashes, window flicker); all motion stops under reduced-motion.

circuit — traces + pulsing nodes

waves — neon ribbons (flamingo/violet/peach)

streaks — fiber-optic light (cyan/lime)

skyline — vaporwave city, flickering windows

Social

Blake HicksBrand Kit